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Account and User Tags


Tags are used in Totango to automatically highlight important insights about accounts and users.

For example, if an end-user is highly active with your web-application on a daily basis, Totango can tag it as a "power-user". Team members can then easily identify power-users when reviewing a user's profile or searching through the user-base on Totango. 


Creating a Tag

You can create tags based on any account or user segment in Totango using list triggers as outlined below.


1) Login to Totango and create a new User list 

2) Add filter-conditions to define the behavior you are looking for. For example: "Last activity was more than 30days ago


3) Open the list trigger window and trigger:


On Entry: Add Tag "inactive-user"

On Exit: Remove Tag "inactive-user" 



4. Save the list and give it a proper name. We recommend you place all lists with automatic triggers under the "Automation" folder.


5. Activate the Triggers

Once triggers are activated, any new user that meets the filter conditions automatically be added the tag. Likewise, when a user no-longer meets the conditions the tag will be removed. 



- When creating an automated tag be sure to follow the instructions on baseline tagging, found here, to ensure tags are properly applied when you create the list.

- You can also add/remove tags manually from an account or user profile. Simply click the Tag icon on the top-right of the profile page. Likewise, you can also add/remove tags in bulk when viewing any User/Account list on Totango

- Please allow up to 10 minutes for tags to fully apply on your account/user base

- You can create "sticky tags" that remain on the account/user even after the condition no longer applies. For example you can tag a user he/she first used a particular feature in your app, without removing it. To do that, simply do not add the "On Exit" trigger condition. 


Common Tags

You can create many different tags that are specific to your application. The below is a set of common tags provides in the Totango default Early warning system configuration. You can customize or recreate them from the definitions below. 

Tag: [new user]

Users during their first 30 days. These are new users that may require help with training or extra support. 

Tag: [power users]

Users that are highly engaged on a daily basis with your app. By default, Totango looks for users that were active 20 of the last 30 days. You can add conditions to look for specific user-actions and modules used. 

Power-users are great candidates for feedback questionnaires, testimonials, referrals and other types of advocates. Use Totango to identify them and target them with specific campaigns

Tag: [inactive user]

Users that were not active in the application for the last 30 days. These users may need help to get back on track. 

Tag: [new-account]

New accounts are accounts that were recently provisioned (within the last 30 days) and still in their onboarding phase. Customers during onboarding typically require more team attention to keep on track 

Tag: [renewal-risk]

Renewal risks are paying customers with a renewal date in the next 90 days and a poor health score. 


Baseline Tags

When you first create a list in Totango that you plan to automate tags for you should baseline tag the list. To do so (follow the screenshots/steps below):

1. Select all entries in the list.

2. The Tags dropdown will become visible.

3. Click Add Tags

1.  Type in the tag the list will be using and click on the linked tag that comes up.

2. Click Add Tags

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  • Avatar
    Brendan Kussman

    Great article! Is there a way to see a list of all the tags currently being used by your company? If I want to go through all of my existing tags and remove those I no longer need, a tag cloud would be helpful. Thank you!

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